the art of strategy.

why

lifestyle?

Lifestyle content helps to create a story around the hotel and what it offers, giving potential guests a sense of what it would be like to stay there.

Overall, lifestyle content is important for hotels and venues because it helps to create an emotional connection with potential guests while differentiating the hotel from its competitors.

  • Lifestyle content can help hotels to create resonance with potential guests. By showcasing the lifestyle and experiences that guests can have while staying at the hotel, it can inspire them to make a reservation and create their own memorable experience.

  • Build your brand by showcasing values, personality, and overall essence. By consistently creating lifestyle content that aligns with your brand, hotels can attract a loyal following of guests who share their values.

  • Lifestyle content is highly shareable and is likely to gain greater visibility and reach on social media platforms, making it a great way for hotels to engage with audiences along with attracting new followers.

  • Lifestyle content can help hotels to generate revenue by promoting experiences and amenities that guests may not have considered before. By inspiring guests to try new things, hotels can increase their overall revenue per guest.

why

aerial?

Aerial photography provides a unique and often breathtaking perspective of a location or property that is not possible to capture any other way.

Overall, aerial photography and videos can help hotels showcase their unique features, attract more guests, and provide a better guest experience by giving them a better idea of what to expect from their stay.

  • Aerial photography and videos can showcase a hotel's location and nearby attractions such as beaches, mountains, or cityscapes. This can give potential guests a better idea of what they can expect from their stay, and help them make more informed decisions. Also helping guests plan their stay by giving them a better idea of the surrounding area along with what activities are available nearby.

  • Captures the hotel from unique angles and perspectives, making the property look more visually appealing. This can be especially important for hotels that are situated in stunning locations or have unique architectural features.

  • Shots from above highlight the hotel's amenities such as a pool, gardens, or sports facilities, along with visualising distances from one facility to another.

  • Such content creates stand out content. Captivating and converting potential clients with unique visuals that help hotels stand out in a crowded market space. Such assets can be used across all markteing touch points, both online and offline from; brochures to websites to social media.

why

property tours?

In today's digital age, people are more inclined to watch videos than read text-based content. Room tours allow guests to virtually 'try before they buy', allowing them to get a better sense of what the hotel rooms look like and what amenities are available. Giving them a better understanding of what to expect when they chose to stay with you, in hand driving direct bookings and revenue.

Overall, room tours are an effective way for hotels to market their rooms and enhance the guest experience, which can lead to increased bookings, revenue, and customer loyalty.

  • By providing an inside look at hotel rooms, guests can see the calibre of the amenities and interior design.

  • Allowing potential guests to experience your hotel in the comfort of their own home. Guests have changing preferences and expectations when it comes to the quality of their hotel choice, by giving a true insight a clients are more likely to have expectations met.

  • Room tours can help guests to make informed decisions when choosing a room, which can enhance their overall experience at the hotel. When guests are satisfied with their room, they are more likely to leave positive reviews, create user generated content and share social value.

  • In a crowded space this type of content execution allows hotels and venues to differentiate themselves from their competitors, being set apart by the fact they are showcasing unique room features and elements.