Gleneagles
The Brief,
The What,
the Why.
To produce the first video series for the official go live for The World’s 50 Best Hotels across all of their digital channels in order to showcase the winner of The Art of Hospitality Award for the first year for The World’s 50 Best Hotels.
‘Celebrating everything that Gleneagles has to offer, the heart of what makes it the most hospitable hotel in the world. We want to tell the Gleneagles story from the point of view of the staff, and to highlight the excellence, premium guest experience and reputation that the team works so hard to uphold. Tour of the hotel’s grounds, rooms and F+B spaces. Really focusing on the personal connections with different departments’ staff members. What does hospitality mean to them? What do they want guests to take away from their stay?’
Gleneagles Hotel is an iconic luxury resort nestled amid the breathtaking landscapes of the Scottish Highlands, owned by Ennismore Group . Renowned for its timeless elegance, impeccable service, and world-class amenities, Gleneagles has been a symbol of opulence and leisure since its inception in 1924. Set within an estate spanning over 850 acres, this historic retreat offers guests a perfect blend of old-world charm and modern sophistication.
The hotel boasts a range of luxurious accommodations, including sumptuous rooms, suites, and even a private lodge,all adorned with elegant decor and providing stunning views of the surrounding countryside.
Beyond the lavish lodgings, Gleneagles is famous for its championship golf courses, making it a golfer's paradise. Additionally, guests can indulge in an array of recreational pursuits, from horseback riding and falconry to clay pigeon shooting and spa treatments at the award-winning ESPA facility. Culinary delights are in abundance, with several dining options, including Michelin-starred restaurants, serving up delectable Scottish and international cuisine. Gleneagles is not just a hotel; it's a destination where luxury, leisure, and nature converge to offer an unforgettable Scottish Highlands experience
The World’s 50 Best Hotels comes from a legacy of running for 20+ years as The World’s 50 Best Bars and Restaurants.
for
who.
our response.
Presented 3 viable options:
1. DILO a ‘day in the life of’ taking a viewer with us on the typical day of staying in the phenomenal Gleneagles.
2. ‘That feeling when.’ - from a seamless check in to arriving in your dream room, each step of the way is an incredible feeling when every element is just surpassing your wildest dream.
3. 73 questions answered by different staff members in the legendary style of Vogue, which originated in 2014.
If you are interested in receiving a sneak peak of our pitch or storyboard drop us an email.
“
you were the best crew we have worked with, professional and a pleasure to work with, and the proof is in the final video, we loved it! ”
Conor O’Leary
Managing Director of Gleneagles
the results.
beyond the follower base
37,600
views YTD on Instagram
5x organic reach
4600
views on Youtube - highest performing video
