social media campaign
The Brief,
The What,
the Why.
DIGITALLY present the very different elements of the hotel, bringing to life the ambiance of tarde.o along with providing insight into what can be expected when booking certain rooms.
‘We want to invite guests from outside the hotel to get a taste of what they can expect when visiting Tarde.O for a drink’
Rosewood Villa Magna is a luxury hotel located in Madrid, Spain. It is a member of the Rosewood Hotels & Resorts collection, which is known for its commitment to impeccable service, personalized attention, and a deep understanding of local culture.
THE HOTEL WAS ORIGINALLY BUILT IN 1972 AS A GRAND MANSION AND WAS LOVINGLY RESTORED AND REOPENED IN 2021. IT IS LOCATED ON THE PASEO DE LA CASTELLANA, ONE OF MADRID’S MOST PRESTIGIOUS STREETS. THE HOTEL IS SURROUNDED BY LUSH GARDENS AND HAS STUNNING VIEWS OF THE CITY.
Rosewood Villa Magna has 154 guest rooms and suites, all of which are designed to provide a luxurious and comfortable experience. The hotel also offers a variety of dining options, including Amós by Jesús Sánchez, which has been awarded two Michelin stars. Other dining options include Las Brasas de Castellana, Tarde.O, Flor y Nata, and Chalet Ruinart.
The hotel also has a world-class spa, Sense, A Rosewood Spa, which offers a variety of treatments and therapies. The spa has a Moroccan hammam, a Finnish sauna, and a relaxation area.
for
who.
our response.
offer the viewer a visual reality of what they can expect with GRAND PREMIER CASTELLANA.
Averaging €1500 per night, this 45 square meters rooms offer impeccable elegance and residential style, with beautiful views of Paseo de la Castellana, also featuring a walk-in closet and a marble bathroom with a bathtub and separate rain shower.
create a moody, sexy sense of intrigue that creates an inviting tone for the view to come to tarde.o
Tarde.O is where mixology is celebrated, the lively meeting place with classic bar and contemporary terrace, that’s relaxed and young at heart. This is where locals and visitors can be immersed in the energy and fun of the capital, enjoying the finest cocktails and gourmet bites.
“WE LOVE LOVE YOUR VIDEOS, ESPECIALLY TARDE.O! IT’S REALLY INVITING FOR OUR CLIENTS. THANK YOU SO MUCH AND THE ROOM TOUR WITH OUR STAFF LOOKS SO ELEGANT! THE LIGHT IS CAPTURED BEAUTIFULLY.
Really happy that you walked into Villa Magna you’re lovely to work with!”
Blanca Aguirre
Head of Marketing
the results.
2 x above average reach
on Instagram for hotel owned content
67% of people book
when being exposed to a room tour
increase in non follower reach
on Instagram
